Function Magazine

Art, Fashion and Entertainment

Cute sells music in Japan

Posted by elegant On January - 31 - 2014

When it comes to selling music in Japan, cute can sell more albums. Japan’s $4.3 billion music market is roughly equals the U.S. music market and it is the world’s second largest music market. No wonder why many U.S. artists including Lady Gaga are flocking to Japan rapped in “Hallo Kitty” doll costume. Lady Gaga is promoting her latest album “Artpop” in Japan which sold more than 100,000 copies so far.

One strategy to sell music in Japan includes cute costumes. Lady Gaga is not alone. Katy Perry, Nicki Minaj, Mariah Carey, Lisa Leob and many others are trying to woo customers with cute outfits. Created in 1974, Hello Kitty has been a face for attracting customers for many years. Some artists like Leob uses the Hallo Kitty character on the cover of its album in Japan and attended Japanese music awards along with the character. Hello Kitty annual sales generate more than seven billion dollars annually for its owner, Sanrio. Japanese pay more for CDs ($30 for new release) compared to prices in the United States ($18 for a new release). Japan also has very strict antipiracy laws. Cartoon characters are being used in a big way to promote products and services in Japan.

Comments are closed.