Function Magazine

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Favorite TV character to brighten children during holidays

Posted by elegant On January - 24 - 2014

Last Christmas Barbie and Legos were joined by Disney’s latest toy, Doc McStuffins. Within the last two years, the new character became a sensation for kids. Based on Disney Junior channel’s animated pre-school children’s television hit series, Disney introduced a six-year old aspiring doctor Dottie “Doc” McStuffins and her medical kit along with her dragon and snowman friends as toys for the holidays. The television series is produced by Brown Bag Films and started airing on Disney Junior and Disney Channel on March 23, 2012. The story revolves around a six-year old girl who can fix toys with the help from her stuffed animals. Series have been well accepted by many.

Doc McStuffins is a hit animated feature in Disney Junior channel. Kids of white and black are equally attracted to the black main character of the show. The character appeals to a wider range of demographics, especially children because of its nurturing nature. Also the dark character appeals to a worldwide audience.

Toys based on TV characters generate enormous revenue for Disney as well as other companies including Viacom. Most companies generate more than one half of their toy sales revenue during the holiday season.

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