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Archive for September, 2008

TV Stats

Posted by admin On September - 30 - 2008

With the top shows firmly in hand, what about the top networks? Who ranks them, and how is it done? Answer: the Cable Association Trade, a trade association founded in 1952. Currently representing more than 90 percent of the cable television households in addition to more than 200 cable networks, the data produced is amongst the most accurate to be found. Look for the links in the left frame: Industry Overview * Statistics & Resources to find the number of households with televisions, cable penetration, and the top program networks. I did notice the footnotes for some numbers, and a quick check revealed some familiar names: Kristen & Nesters. Be sure to look for the free Mid- Year Cable Industry Overview document in PDF format.

The footnotes contained the name of another telecom and media intelligence firm, Wabler Communications. My curiosity aroused, I investigated the link. A bit expensive for some budgets, the annual Cable Bbook claims to be “the only complete directory available of television stations and cable systems,” as well as the equipment each uses. The print edition consists of four volumes, but you can purchase a versatile CD-ROM for the same price of $695.