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Rumors about premium digital TV service from Apple

Posted by elegant On April - 20 - 2015

Apple TV has been the center of conversations for years and it appears that new signs coming from Cupertino, California may be good news for those who are waiting. Earlier this year, Apple introduced HBO Now to its customer offerings for $14.99 a month. In March 2015, Apple silently updated Apple TV to add CNNgo allowing it to provide live TV and on-demand video. Its third generation Apple TV was introduced in 2012 and incorporated 1080p high resolution video standard. Apple TV device can be connected to a traditional TV using a HDMI cable and port.

Unconfirmed reports indicate that Apple is getting ready to launch a premium digital streaming TV service soon. It will be a virtual multichannel video programming service to include most major broadcast and cable networks, live sports and on-demand offerings.

Apple is entering into a crowded field that includes Comcast Corporation, Time Warner Cable Inc., Dish Network Corporation and DirecTV. Apple is sure to take away a sizable share from each of the existing service providers.

More and more people are opting to use their mobile devices to watch TV and other content and Apple is making a right move.

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